Sahajan Skincare: Be The Light Gala

In brand activations, design isn’t decoration — it’s storytelling. Every visual, texture, and sensory cue is an opportunity to translate brand values into human experience.

May 18 Florals in partnership with Lux Affairs designed a floral installation for 'SAHAJAN' - the skincare in support of Be The Light Gala, a non-profit charity event raising funds for South Asian girl-child education. The brief sounded simple — design something beautiful for guests to take memorable photos and build social currency for the cause and the 'SAHAJAN' brand — but this became a case study in creative leadership, logistics, and purpose-led design.

All the florals were sourced from women-owned farms in British Columbia.

• Brand Translation: Interpreted skincare brand values — radiance, purity, and natural beauty — into a tactile floral language - brown hydrangeas, wild grasses

• Cultural Relevance: Merged modern wellness aesthetics with South Asian symbolism — the orange backdrop and rising sun lighting element inspired by Be The Light’s name and mission.

• Social Design Thinking: Designed the space as a shareable experience — over 400 women engaged with the installation, creating high-value social content that amplified brand + cause visibility organically.

• Purpose-Led Storytelling: Merged commerce and cause — where luxury and philanthropy coexisted seamlessly.

To meet strict venue restrictions — no water, no flammable materials — the entire installation was built using dry florals and grasses, locally grown by women farmers. We designed a modular system: wooden boards lined with mounds of chicken wire, pre-prepped for easy execution and rapid assembly. We tested one prototype at our studio, then built six more on-site — each piece fitting together like a puzzle.

The result was a wild, whimsical structure that felt organic, yet engineered with precision — proof that constraints often fuel creativity.

This design built emotional equity and community-driven brand impact that is hard to get with just paid ads.