Case Study: Art of Thread Launch Event

Designing for Fashion is Designing for Feeling

A couture space isn’t just retail — it’s theatre.

For one South Asian couture house, we created lush, dramatic florals in deep reds and burgundy tones: roses, spray roses, cascading amaranthus, and exotic anthurium layered through the space at key touchpoints.

Each placement was deliberate:

• framing entry moments

• anchoring focal points

• guiding how guests moved and lingered

The centrepiece was a sculptural floral head on a mannequin dressed in bridal wear — a moment that blurred the line between fashion installation and living art.

The response was immediate and emotional.

The client’s family said something that stayed with us:“If flowers ever personified her, these would be the ones.”

That is the kind of alignment we design for.

Check out our event floral packages like the The Soiree Story which is perfect for:

• Couture boutiques & fashion houses

• Bridal designers & ateliers

• Store launches & anniversaries

• Trunk shows & private client events

• Press previews & editorial moments

Whether designing a one-night installation or florals across an entire retail space, we approach each project with a concept that intersects between purpose, space, and story.